riverbendplumbing.com · July 2026 · Generated Aug 4, 2026
Google Analytics
Sessions over time
Traffic sources
Top pages
| Page | Sessions | Views | Share |
|---|---|---|---|
| / | 4.9k | 6.2k | 38% |
| /services/emergency-plumbing | 2.1k | 2.8k | 16% |
| /services/water-heater-repair | 1.5k | 2.0k | 12% |
| /book-a-visit | 1.1k | 1.5k | 9% |
| /services/drain-cleaning | 961 | 1.3k | 7% |
| /about | 702 | 884 | 5% |
| /blog/how-much-does-a-water-heater-cost | 694 | 812 | 5% |
| /service-areas/north-austin | 523 | 641 | 4% |
| /reviews | 389 | 508 | 3% |
| /contact | 341 | 447 | 3% |
Search Console
Top search queries
| Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| 412 | 6.8k | 6.02% | 4.2 | |
| 338 | 7.2k | 4.69% | 6.8 | |
| 287 | 4.1k | 6.99% | 3.9 | |
| 241 | 5.4k | 4.47% | 7.4 | |
| 196 | 4.9k | 3.98% | 9.1 | |
| 174 | 9.8k | 1.77% | 11.6 | |
| 158 | 3.2k | 4.87% | 5.3 | |
| 133 | 4.7k | 2.84% | 10.8 | |
| 119 | 5.1k | 2.33% | 13.2 | |
| 104 | 2.9k | 3.57% | 8.7 |
Meta Ads
Campaign performance
| Campaign | Spend | Impressions | Clicks | CTR |
|---|---|---|---|---|
| $1.2k | 72.8k | 1.4k | 1.92% | |
| $742.20 | 41.3k | 806 | 1.95% | |
| $508.80 | 48.1k | 561 | 1.17% | |
| $404.50 | 24.2k | 358 | 1.48% |
Google Ads
Insights
In July 2026, Riverbend Plumbing recorded 12,847 sessions and 9,412 active users, up 14.7% and 12.9% respectively over June. Organic search remained the largest channel at 5,441 sessions, while paid media across Google Ads and Meta Ads contributed a combined 4,456 sessions on $6,960 of total spend. Conversions grew 27.4% to 214, and bounce rate improved to 48.3% — a 7.3% reduction that suggests landing page changes made earlier in the quarter are holding.
What worked
Conversions grew 27.4% month-over-month to 214, outpacing the 14.7% session growth — the site is converting traffic more efficiently, not just receiving more of it.
Average Search Console position improved from 14.1 to 12.4 while impressions rose 10.3% to 84,206, indicating the emergency-plumbing content cluster is gaining ranking traction rather than just picking up low-intent impressions.
Google Ads delivered 87 conversions at $47.36 per conversion on $4,120 spend, with a 3.1% conversion rate from 2,846 clicks — the strongest paid performance recorded to date.
Opportunities
The query 'how much does a water heater cost' generated 9,840 impressions but only 174 clicks at a 1.77% CTR from position 11.6 — moving this page onto page one would be the single highest-volume organic gain available this quarter.
Meta Ads CTR sits at 1.68% overall, but the Brand Awareness — North Austin campaign is pulling only 1.17% while consuming $508.80. Reallocating that budget toward the Emergency Plumbing campaign, which is converting at 1.92% CTR, would likely lift blended performance.
Bounce rate is improving but still sits at 48.3%, and /book-a-visit received only 1,147 sessions against 4,902 on the homepage — a stronger path from homepage to booking would capture more of the traffic already arriving.
Next month
In August, the priority should be pushing the water heater cost page onto page one of search results while shifting Meta budget away from brand awareness toward the higher-converting emergency plumbing campaign.
Metrics are reported in each platform's native timezone and may differ by up to 24 hours at month boundaries.
Generated automatically by Northpoint Digital